Rumours that R&B superstar Rihanna is preparing to launch her own brand of legal weed are being shot down by her representatives, who claim no such plans exist.
It is no secret that music and marijuana go well together, while hip hop and R&B musicians have been publically advocating for legalization through their songs for a long time. That’s why the report about Rihanna’s planned involvement with development of a special strain that would be sold legally in the U.S. states that allow recreational use initially appeared to hold water. It soon turned out to be another case of online disinformation, as publicists for the singer quickly denied the veracity of the reports.
According to the original rumor, Rihanna’s product was supposed to be a totally unique strain that would be marketed under the brand MaRihanna, starting early next year. This sounded groundbreaking, and multiple online publications repeated the claims and even included (apparently fake) quote by Rihanna given at this year’s Hashish Cup in Jamaica. The flurry of speculation prompted the business team behind the singer to enter into damage control mode and categorically quash the rumors, although it remains unclear where the idea came from and whether it had any base in reality.
Even if the story was true, Rihanna wouldn’t be the first hip-hop celebrity to invest in the ‘green business’, since Snoop Dogg and Whiz Khalifa already beat her to the punch. As marijuana increasingly becomes legal across the United States, it would be logical to expect big-name music stars to cash in on their popularity in a similar way they do with perfume brands and clothing lines today. It’s a safe bet that majority of smokers would prefer MaRihanna (assuming it existed and kicked ass) to some no-name hash, and might even be ready to pay more for celebrity-owned brands. In fact, whoever started this hoax actually just came up with a very interesting business plan that will probably be copied soon.
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